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APPLE DONATION BOX

DRAG, DROP, DONE.

A simple way for Apple and iPhone users to give back this holiday season.
You pay one or two bucks for an app and, after a while, you get tired of it. So what to do with the leftovers?
The Donation Box takes this symbol of our digital consumerism, unneeded applications, and brings them back to the real world.

All of us who worked on the idea were living in New York, and several of us were displaced by Hurricane Sandy into each other's homes.
We took advantage of that week off work to jam on the idea and execute a tight video to present it.
Ideation while at 360i New York, USA.

"The best idea Apple never had"
-Creativebloq

AWARDS:
2013 Cannes Lions | Shortlist | Future Lions
2013 New York Festivals | Bronze World Medal Winner | Digital: Use Of Medium
2013 Golden Award of Montreux | Finalist | Digital: E-Content
2013 New Creatives | Best of | New Creation of the Month Winner | Top5
2012 Creativity Online | Pick of the Day | Top 20
2012 Advertising Age | Best Ads 

CREDITS:
Tutor: Rhea Hanges | Havas Worldwide New York
Art Directors: Max Pilwat, Andy Schwitter, Philip Hovensjö
Copywriter: Westley Taylor