THE TOKYO RAINBOW PRIDE ON 4/25/2020 WENT ONLINE DUE TO COVID-19. Resulting in the LGBTQ+ community all over the country to join in from the comfort of their homes. IKEA became part of this first ever virtual rainbow pride in a way that would only work for them: by providing a happy home backdrop.
We created a set of three rainbow themed IKEA Key Visuals that doubled as animated ZOOM backdrops to make the home in your virtual conversations, quarantine clubs and pride parties as colourful as the parade on the streets would’ve been. Without the Rona. Produced for IKEA at W+K Tokyo, Japan.
THE STILL + ANIMATED KEY VISUALS / ZOOM BACKDROPS
THE IKEA.JP HOMEPRIDE HUB
Creative Direction