NIKE BADGE OF HONOR FILMS
WHEN YOU PLAY, PLAY HARD. On Children's Day 2017 we launched the Nike "Badge of Honor" - a series of bandages that challenge China's cultural norms: overprotective parents are afraid their children would get hurt when playing sports. The Badge of Honor turns this fear into a celebration of the true joy of sport, as it encourages Chinese kids to "Play Harder".
On the packages, we included links to the animated versions of the stories on Nike.com. Featuring athlete cameos of Asia’s fastest sprinter Su Bingtian, the goalkeeper of the Women’s football team Zhao Lina, popular high jumper Zhang Guowei and veteran basketball player Yi Jianlian.
Animated by Le Cube | Tom Bunker | BrandNewSchool
Produced for Nike at W+K Shanghai, China.
FOOTBALL: THE ZOMBIE PENALTY COMEBACK
RUNNING: THE UNBREAKABLE TIN GIRL
SKATEBOARDING: THE DEADLIEST HALFPIPE
BASKETBALL: THE BUZZER BEATER