IT'S TIME WE STOPPED CALLING IT FOOTBALL & START CALLING IT ZUQIU.
China loves football. But the state of their national team and local leagues haven’t given fans much hope in the future. And the World Cup this summer is another World Cup without China. In fact, the last time they even qualified was 2002. 'China Rules' is a vision, or a north star, for what the future of Chinese football could look like, if only teens were to believe.
'DARE TO BECOME' became a huge talking point in China between believers and naysayers. The film was viewed 170 million times in the first 4 days after launching in the semi-finals. It is now with 263+ million views Nike's most watched advert ever.
Directed by Ian Pons Jewell | HAMLET
Produced for Nike at W+K Shanghai, China.
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