NIKE INTRODUCES THE NEW WAVE OF CHINESE ATHLETES.
Unlike the previous generation, the 'new wave' of Chinese athletes is optimistic, outspoken and uninhibited. We hand-picked the best of Team China and Hong Kong to celebrate what makes them Unlimited. The individual stories launched as films / photo editorials / neatly timed quick-strikes commencing the weeks prior to the 2016 Summer Olympics in Rio de Janeiro.
Directed by Siri Bunford | Knucklehead London, UK. Photographed by Boogie + Tang Ting.
Produced for Nike at W+K Shanghai, China.
CHRISTY YIU: UNILIMITED PERSEVERANCE
ZHANG GUOWEI: UNLIMITED OBSESSION
SU BINGTIAN: UNLIMITED AUDACITY
ZHOU QI: UNLIMITED CONTROL
LI DONGNA: UNLIMITED TENACITY
ECD: Yang Yeo
Creative Directors: Azsa West, Terence Leong
Creative Team: Max Pilwat, Marc Garreta
Creative Team: Liu Wei, Tim Cheng, Arlene Lu