A SIMPLE SOLUTION TO HELP NEW YORK'S EMPTY LIBRARIES.
The Task? Bring New Yorkers back to the New York Public Library. In January 2013 we brought the library to them instead -
by creating the first ever digital "Underground Library" in the world. This way we provided the commuters with entertainment while on the subway.
The case went viral and inspired not just New York City but other major cities such as Beijing, Tokyo and Philadelphia to implement their own libraries based on our approach.
Ideation while at BBH + 360i New York, USA.
"The Underground Library is the best idea you'll hear today"
2014 Golden Award of Montreux | Gold Medal Winner | Digital: E-Content
2014 Art Directors Club of Germany | Bronze Winner | Digital
2013 International ANDY Awards | Silver Winner | Integrated
2013 CLIO Awards | Shortlist | Innovative Media
2013 Young Guns International Awards | Finalist | Digital: Mobile
2013 Bees Awards | Finalist | Best Student Work
2013 Chip Shop Awards | Chip Winner | Innovative
2013 Creativity Online | Pick of the Day | Top 20
2013 Advertising Age | Best Ads
2013 New Creatives | Best of
Tutors: Evan Benedetto, Branden Kramer | BBH New York
Art Directors: Max Pilwat, Keri Tan
Copywriter: Ferdi Rodriguez