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NYPL UNDERGROUND LIBRARY

A SIMPLE SOLUTION TO HELP NEW YORK'S EMPTY LIBRARIES.

The Task? Bring New Yorkers back to the New York Public Library. In January 2013 we brought the library to them instead -
by creating the first ever digital "Underground Library" in the world. This way we provided the commuters with entertainment while on the subway.

The case went viral and inspired major cities such as Beijing, Tokyo and Philadelphia to implement their own libraries based on our approach.
Ideation while at BBH + 360i New York, USA.

"The Underground Library is the best idea you'll hear today"
-Buzzfeed