SHOWING, NOT TELLING.
In Germany, a hard-fought and competitive battle is raging amongst DIY stores: aggressive, blatant, ugly.
We asked ourselves: How can OBI, Germany's biggest DIY-store chain, distinguish itself from the competitors' low-budget advertising?
And: Why promote things that make our homes more beautiful, with advertising that makes everything look uglier?
We developed a completely new form of advertising: "Renovated Billboards"
On different run-down houses, we renovated an area the size of an advertising billboard.
Produced for OBI at Jung von Matt Hamburg, Germany.
2015 The Intercontinental Advertising CUP | Winner | Products & Services | Best of
2015 The Intercontinental Advertising CUP | Nominee | Media | Best of Outdoor
2015 Cannes Outdoor Lions Exhibition @ Museum für Kunst & Gewerbe, Hamburg
2014 Big-Won Rankings | #2 Most Awarded Outdoor + Ambient Campaign Worldwide
2014 Cannes Lions | Gold Winner | Outdoor | Adapted Billboards & Outdoor Posters
2014 Cannes Lions | 3x Shortlist | Outdoor | 3-Dimensionally Crafted Poster Work
2014 Cannes Lions | Shortlist | Use Of Promo & Activation | Non-Traditional Ambient
2014 One Show | Silver Pencil Winner | Design: Collateral Design | Outdoor - Series
2014 One Show | Merit Award | Advertising: Outdoor | Innovation in Outdoor
2014 Art Directors Club of Europe | Nominee | Grand Prix
2014 Art Directors Club of Europe | Gold Winner | Print | Poster Advertising
2014 Art Directors Club of Europe | Silver Winner | Promotions | Ambient Media
2014 Art Directors Club of Europe | Nominee | Promotions | New Use of Media
2014 Eurobest | Gold Winner | Outdoor Campaign | Adapted Billboards/ Outdoor Posters
2014 Eurobest | Silver Winner | Design | Installation & Environment Brand Experience
2014 Eurobest | Bronze Winner | Promo & Activation | Travel, Leisure & Retail
2014 Eurobest | Shortlist | Promo & Activation | Use Of Print or Standard Outdoor
2014 Eurobest | Shortlist | Media | Use Of Ambient Media: Large Scale
2014 London International Awards | Gold Winner | Billboard | Consumer Campaign
2014 London International Awards | Silver Winner | Billboard | Innovative
2014 London International Awards | Finalist | Non-Traditional | Retail
2014 New York Festivals | Silver Winner | Outdoor: Use Of Medium
2014 New York Festivals | Silver Winner | Outdoor: Ambient: Products & Services
2014 New York Festivals | Bronze Winner | Outdoor: Craft
2014 New York Festivals | Bronze Winner | Design: Use Of Medium: Graphic Design
2014 New York Festivals | Finalist | Outdoor: Billboards / Installations / Posters
2014 New York Festivals | Finalist | Direct & Collateral: Products & Services
2014 Art Directors Club of Germany | Silver Winner | Out Of Home: Ambient
2014 Art Directors Club of Germany | Bronze Winner | Media
2014 Art Directors Club of Germany | Merit Award | Innovative Use Of Outdoor
2014 Young Guns International Award | Silver Winner | Out Of Home | Outdoor Campaign
2014 CLIO Awards | Shortlist | Innovative Media | Innovative Media: Product / Service
2014 CLIO Awards | Shortlist | Direct | Out Of Home: Product / Service
2014 Lead Award | Nominee | Campaign of the Year | Advertising
2014 Visual Leader Exhibition @ Deichtorhallen | Campaign of the Year | Advertising
2014 Lürzer's Archive | Vol. 4/2014 | Published
2014 Creativity Online | Pick of the Day | Top 20
2014 Advertising Age | Best Ads
2013 Troy Awards | Grand Prix Winner | Sir John Hegarty's Pick
2013 Troy Awards | Gold Winner | Outdoor