LET THE SOCIAL BID BEGIN. To promote its 2012 winter collection, Uniqlo creates an online auction for a period of 30 days. Every day, one item is released on the website. The person who can offer the highest number of social impressions wins it.

All you have to do is spread the word about Uniqlo online while your social media impressions via Instagram, Facebook, Twitter + Pinterest become your social currency. Ideation while at 360i New York, USA.