LET THE SOCIAL BID BEGIN.
To promote its 2012 winter collection, Uniqlo creates an online auction for a period of 30 days.
Every day, one item is released on the website. The person who can offer the highest number of social impressions wins it.
Ideation while at 360i New York, USA.
Tutor: Mihnea Gheorghiu | 360i New York
Art Directors: Max Pilwat, Flavio Torres
Copywriter: Fanny Abi Rached