DRAG, DROP, DONE. A simple way for Apple and iPhone users to give back this holiday season. You pay one or two bucks for an app and, after a while, you get tired of it. So what to do with the leftovers? We took this symbol of our digital consumerism, unneeded applications, and brought them back to the real world.
All of us who worked on the idea were living in New York, and several of us were displaced by Hurricane Sandy into each other's homes. We took advantage of that week off work to jam on the idea and execute a tight video to present it. Personal Project while at 360i New York, USA.
"The best idea Apple never had"
-Creativebloq
AWARDS
2013 Cannes Lions | Shortlist | Future Lions
2013 New York Festivals | Bronze World Medal Winner | Digital: Use Of Medium
2013 Golden Award of Montreux | Finalist | Digital: E-Content
2013 New Creatives | Best of | New Creation of the Month Winner | Top5
2012 Creativity Online | Pick of the Day | Top 20
2012 Advertising Age | Best Ads
2012 PSFK | Top 5 Apps
Concept | Art Direction