Our very first Tinder campaign puts a new spin on the Japanese concept of “Seishun” (springtime of youth), which is typically centered around school uniforms and teenage memories. Tinder believes that Seishun doesn’t end when high school does. It’s a feeling that can be seized by meeting new people and experiencing new things. This is particularly true for those who missed out on many important memories during nearly three years of COVID-19 restrictions.
The film, “Konbini Girl”, features a young convenience store worker, watching others go out and make the most of their youth. We then dive into her imagination, where she experiences everything from love, to heartbreak, to friendship, which are all just a swipe away on Tinder. Directed by Jared Knecht | BWGTBLD. // Print photographed by Fish Zhang.
Produced for Tinder at W+K Tokyo, Japan.
FILM: KONBINI GIRL
KEYVISUALS / OOH
AWARDS
2023 Spikes Asia | Shortlist | Film | Online Film: Consumer Services
Creative Direction