THERE IS FAST, THEN THERE'S SHANGHAI FAST. Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder, which is a tall order. So right before the 2017 Shanghai Marathon, we challenged athletes throughout the city to try and live up to its speed – and be “SHANGHAI FAST". The campaign launched with an anthem film and a city-wide takeover.
Traditional & non-traditional OOH, challenged athletes to live up to the speed of the city. We also installed speed-activated neon messaging, turning SH's Century Park into the fastest training ground in the world.
Directed by Nicolas Winding Refn | Stink Films // Print photographed by Pari Dukovic
Produced for Nike at W+K Shanghai, China.
OOH / EXPERIENTIAL NEON INSTALLATIONS
2018 CICLOPE ASIA | Winner | Cinematography
2018 CICLOPE ASIA | Winner | Original Music
2018 CICLOPE Festival | Finalist | Cinematography
2018 CICLOPE Festival | Finalist | Original Music
2017 Creativity Online | Pick of the Day | Top 20 Ads
2017 Advertising Age | Best Ads