BUSINESS PURCHASING THAT SHAPES THE FUTURE. After years in Japan, Amazon Business is redefining how companies handle procurement: making it smarter, faster, and more efficient. In a market still reliant on paper orders, fax machines, and complex supplier relationships, they position purchasing as a strategic driver of growth. With features like bulk-buying, approval workflows, and real-time spending insights, businesses can streamline operations, cut costs, and focus on what matters most: building their future.
Set in Japan's Edo era, the campaign film dramatizes a chaotic castle construction site where confusion stalls progress. At the height of frustration, the shogun—guided by his loyal cat—uses Amazon Business on his smartphone to order the right tools and materials. Order is restored, and the shogun envisions a brighter future for his kingdom, symbolizing how modern procurement can spark innovation and growth. Directed by Mackenzie Sheppard | AOI Pro. Produced for Amazon Business at W+K in Tokyo, Japan.
FILM: THE CASTLE OF THE CAT
Creative Direction