Aika, the main character of this film isn't a flawless athlete but an ordinary teenage girl navigating each day under the weight of expectations. She time travels - encountering women from various historical Japanese eras. With each visit, our hero realizes that she is not alone in feeling these pressures.
She gains confidence through sport pushing through. The film culminates with the protagonist receiving the support of generations of women before her and taking these learnings into living her life the way she wants to, unapologetically. Directed by Georgia Hudson | Park Pictures. Produced for Nike at W+K Tokyo, Japan.
FILM: IMPERFECT YOU
AWARDS
2024 Webby Awards | Webby Winner | Video | Branded Entertainment | Sports
2024 Webby Awards | Nominee | Advertising, Media & PR | Direction | Video Ad Longform
2024 CLIO Awards | Silver Winner | Film Craft: Direction | Product/Service
2024 CLIO Awards | Bronze Winner | Social Media: Specific Target Audience | Product/Service
2024 One Show | Finalist | Branded Entertainment | Short Form Video | Single
2024 One Show | Finalist | Moving Image Craft & Production | Direction | Single
2024 ADC Global | Finalist | Motion: Film Craft | Film - Narrative
2024 AICP Awards | Finalist | Show | Visual Style
2024 AICP Awards | Finalist | Show | Cinematography
2024 ADFEST | Finalist | Film Craft: Production | Direction
2024 ADFEST | Finalist | Film Craft: Production | Cinematography
2024 ADFEST | Finalist | Film Craft: Post Production | Editing
2024 Spikes Asia | Shortlist | Film: Online Film | Media / Entertainment
2024 Spikes Asia | Shortlist | Film Craft: Production | Direction
2024 Spikes Asia | Shortlist | Film Craft: Post Production | Editing
Creative Direction