Make Space For What You Love

🇯🇵 2022-2023. MAKE SPACE FOR WHAT YOU LOVE. We are once more back with our now classic :15 format. In the latest films, we’re focusing on the topic of storage at home and how it makes all the difference.

With IKEA’s simple storage solutions, one can make room for life and space for all the things you love. Directed by Mackenzie Sheppard | Nakama. Produced for IKEA at W+K in Tokyo, Japan.

FILM: CITY OF BOOKS

FILM: TEXTILE FALLS

AWARDS
2023 Shots Awards | Shortlist | Film | Direction: Up to and including 60-seconds

Creative Direction

Good For Me, Good For The Planet

🇯🇵 2021. IKEA’S YEAR OF SUSTAINABILITY. But Sustainability doesn’t have to be complicated. With IKEA’s Home Furnishing Solutions, one can transform their space into a more sustainable living and dining space in a snap. ‘Balcony’ focuses on Japanese Balconies that are usually reserved for laundry and abandoned projects.

We see how the desolate wasteland snaps to a lush, green WFH oasis. ‘Second Life’ is all about growing-at-home, and the potential of circular living via composting which is still a niche concept in Japan.
Directed by Mackenzie Sheppard | AOI Pro. Produced for IKEA at W+K in Tokyo, Japan.

FILM: BALCONY

FILM: SECOND LIFE

Creative Direction | Concept | Art Direction

One Change, Changes Everything

🇯🇵 2020-22. ONE CHANGE, CHANGES EVERYTHING. As we spend more time than ever at home, our living space has never been under more scrutiny. It’s the place where we live, work, give the kids math lessons--all at the same time. With such blurred lines and responsibilities, fixing up your home can seem like a burden.

But making a meaningful change doesn’t have to be difficult. With a simple but impactful change here and there, you have the power to transform the feeling and functionality of your whole living space--in a snap.
Directed by Mackenzie Sheppard | Ys | AOI Pro | Nakama. Produced for IKEA at W+K in Tokyo, Japan.

FILM: FORGOTTEN FRIDGE