🇯🇵 2019. WHAT MAKES HOME SPECIAL ARE THE MOMENTS WE HAVE THERE. Even when they’re small and pass in a flash, they make our lives fulfilling. How often these moments occur depends a lot on our furniture. Dinner surrounded by the whole family? Wouldn’t happen without the right table. Sleeping in on a Sunday would be impossible if not for a comfortable bed. That warm, familiar feeling you get when you return home? It can only exist when your home is filled with items that make it feel like yours.
Our items surround us, supports us, and witness our most intimate moments. They’re more than items. They’re part of our family. This series brings to life our product’s role in the home, to encourage all of Japan to bring a bit of IKEA into their lives. After all, when you’ve made your home yours, it’s truly a place you’re happy to be. With ‘Happy To Be Home’ we established IKEAs new brand platform for the Japanese market.
Directed by Yasuhito Tsuge | TOKYO. Produced for IKEA at W+K in Tokyo, Japan.
FILM: HAPPY TO BE FINALLY COMING HOME
FILM: HAPPY TO BE HAVING DINNER TOGETHER
FILM: HAPPY TO BE SLEEPING IN
Creative Direction | Concept | Art Direction