🇨🇳 2018. 12000 PRODUCTS. YOUR PERSONALITY. In China, enormous repetitive apartment buildings are a common sight. The vertical housing blocks all rep that same grey sea of dullness. That’s why we wanted to inspire people to make their home as custom, unique, and special as they are.
We’re all different, so why shouldn’t your home be too? With ‘Make Home Yours’ we established the new brand platform for IKEA throughout mainland China after winning the pitch for the business.
Directed by US | Academy Films. Produced for IKEA at W+K in Shanghai, China.
FILM: MAKE HOME YOURS
AWARDS
2019 Music + Sound Awards | Nominee | Best Original Composition
Concept | Art Direction | Copywriting