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IKEA MAKE HOME YOURS

12000 PRODUCTS. YOUR PERSONALITY.
In China, enormous repetitive apartment buildings are a common sight. The vertical housing blocks all rep that same grey sea of dullness. That’s why we wanted to inspire people to make their home as custom, unique, and special as they are.

We’re all different, so why shouldn’t your home be too? Make Home Yours. With IKEA.
With ‘Make Home Yours’ we established IKEA’s new brand platform throughout China.
Directed by US | Academy Films.
Produced for IKEA at W+K Shanghai, China.

FILM