NIKE INTRODUCES THE NEW WAVE OF CHINESE ATHLETES. Unlike the previous generation, the 'new wave' of Chinese athletes is optimistic, outspoken and uninhibited. We hand-picked the best of Team China and Hong Kong to celebrate what makes them Unlimited.
The individual stories launched as films / photo editorials / neatly timed social media quick-strikes commencing the weeks prior to the 2016 Summer Olympics in Rio de Janeiro.
Directed by Siri Bunford | Knucklehead. // Print photographed by Boogie + Tang Ting.
Produced for Nike at W+K Shanghai, China.
FILM: CHRISTY YIU ‘UNLIMITED PERSEVERANCE’
PRINT EDITORIAL
FILM: ZHANG GUOWEI ‘UNLIMITED OBSESSION’
PRINT EDITORIAL
FILM: SU BINGTIAN ‘UNLIMITED AUDACITY’
PRINT EDITORIAL
FILM: ZHOU QI ‘UNLIMITED CONTROL’
PRINT EDITORIAL
FILM: LI DONGNA ‘UNLIMITED TENACITY’
PRINT EDITORIAL
Concept | Art Direction | Copywriting