NIKE UNLIMITED ATHLETES
NIKE INTRODUCES THE NEW WAVE OF CHINESE ATHLETES. Unlike the previous generation, the 'new wave' of Chinese athletes is optimistic, outspoken and uninhibited. We hand-picked the best of Team China and Hong Kong to celebrate what makes them Unlimited.
The individual stories launched as films / photo editorials / neatly timed social media quick-strikes commencing the weeks prior to the 2016 Summer Olympics in Rio de Janeiro.
Directed by Siri Bunford | Knucklehead // Photographed by Boogie + Tang Ting
Produced for Nike at W+K Shanghai, China.
CHRISTY YIU: UNLIMITED PERSEVERANCE
ZHANG GUOWEI: UNLIMITED OBSESSION
SU BINGTIAN: UNLIMITED AUDACITY
ZHOU QI: UNLIMITED CONTROL
LI DONGNA: UNLIMITED TENACITY