WHERE HOME FURNISHING SOLUTIONS CLASH WITH TAKESHITA STREET. To celebrate the arrival of IKEA’s latest city-shop in the colourful neighbourhood that is Harajuku, we mashed up iconic IKEA product with Harajuku personas in a poster series.
The LERSTA lamp got the Kawaii treatment. The infamous LACK table became all-black Goth-Lolita and the top-seller RÅSKOG went skate-cart. Styling by Keiko Hudson. // Print photographed by Ryo Hanabusa.
Produced for IKEA at W+K Tokyo, Japan.
Creative Direction | Concept | Art Direction